Handbook Product Marketing Research Software Startups 
Userpilot
MARCH 18, 2021
A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Take a look at how these companies position themselves: Product Onboarding Tool. vs. A Product Onboarding Tool for Startups. Marketing + Acquisition Strategist.
The Product Coalition
OCTOBER 19, 2017
I ( LinkedIn profile ) was in a very similar situation a few years ago, when I co-founded a Tech Startup and was managing the product. Or further, when I decided to move into a Product Management role in a larger corporate. To start with, I wrote this handbook “ Product Management 101 ”.
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Product Bookshelf
AUGUST 22, 2016
Hooked: How to Build Habit-Forming Products. IDEA : How do you create a product that constantly engages the customer? A product that surpasses its competitors? A product that’s enduring and memorable? The solution is to develop an emotional ‘hook’ that fundamentally changes user behavior. by Nir Eyal. by Dan Olsen.
Intercom, Inc.
OCTOBER 29, 2019
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.
Iteratively Blog
MAY 31, 2020
Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.
Intercom, Inc.
MAY 2, 2019
This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. Product researchers and managers call these realizations of value “aha” moments. They’re key to compelling people to give your product a try. And time is money, especially for startups.
Intercom, Inc.
JUNE 28, 2018
This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Even some of the other tools like Slack and Asana give great signals on whom I’m collaborating with. My email inbox is completely obvious.
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