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The Must-Read Book List for Building New Product Ventures

The Product Coalition

I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. theories, frameworks and approaches?—?for for building a new product venture, or, in this case, selling software to enterprise. So, now for the list of books on ways of thinking?—?theories,

Books 185
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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Strategic product management focuses on those aspects of product development that are key to long-term product success. This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch.

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Get Out of the ARPU-CAC Danger Zone with Channel Model Fit

Brian Balfour

This is part four in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Here they use mostly Content Marketing and Inside Sales.

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Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. This is part three in a series about 4 Frameworks To Grow To $100M+. You can't think about them in silos.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

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Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

This is part five in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because of that, they use Outbound Sales to sell (Product Channel Fit).

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What is Customer Value Chain & How to Use It in Product Development

Userpilot

Collecting data directly from customers will provide key takeaways that can benefit your product, marketing, and sales teams. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Get your free Userpilot demo today!