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How to identify core actions & virtuous loops in your product: Rajnish Kumar, ixigo

NextBigWhat

Rajnish Kumar, the CTO & Cofounder of Ixigo, spoke at the ProductGeeks Conference 2018 on Ixigo’s key learnings in its journey and much more. In this part of his talk, Rajnish talks about ‘core actions’ and ‘virtuous loops’ – a simple framework of sorts to understand user journey and gauge both the product and business […].

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How to identify core actions & virtuous loops in your product: Rajnish Kumar, ixigo

NextBigWhat

Rajnish Kumar, the CTO & Cofounder of Ixigo, spoke at the ProductGeeks Conference 2018 on Ixigo’s key learnings in its journey and much more.

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How to be the go-to engineer for product analytics

Mixpanel

The point is that some of these might be catchable by non-technical team members whose job it is to analyze the data, but a lot of cases could only ever be noticed by someone who understands how the implementation actually works on a technical level: an engineer like yourself. Keep the product folks technically up-to-date.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics). Use services to hide analytics frameworks. Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it in your app.

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

For workplace apps, these are the managers that author and create documents and projects, and who invite coworkers to participate. Focus on attracting content creators to a new video platform, or sellers to a new marketplace, or the project managers inside a company to a new workplace app. The other side of the network will follow.

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How to add analytics event tracking in SwiftUI (the elegant way)

Mixpanel

Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be. SwiftUI is an incredible framework that allows for UI development at rates that are orders of magnitude above many UIKit approaches. MostSpecialEvent(.) } }.

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20 Top Product Management Books for 2021

Alchemer Mobile

If you’re in digital product management, 2020 has been a roller coaster. Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Best Product Management Books. How to Become a Great Product Manager. What does a product manager do?

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