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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

She advises executives around the world regarding product management. The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. Your users will thank you one day.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

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What is Value Realization in SaaS and Why Does It Matter?

Userpilot

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

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How to Structure your Product Org to Optimise for Growth

Department of Product

Who does technical leadership? Instead, they should set up a standard approach for local leadership groups, and then let the local team customize it to their needs. We reviewed the state of our part of the product, looking at what we’d learned about our customers, how recent features have performed. Who does project management?

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Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

That led to this video. It’s easy for teams to work along both dimensions of product discovery—working to understand their customer’s context and iteratively testing their ideas—but that doesn’t mean they know how to connect the two sets of activities. Every day we learn more about customers, their needs, and their pain points.

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Shifting From Managing By Outputs To Managing By Outcomes | BoS 2019

Business of Software Conference

Video, Slides, Transcript, Sketchnote below. Do we create any value for our business for our customers? What outcomes are we driving for our customers and for our business? We forget it’s not really just about our preferences, it’s about our customer; the need we’re trying to solve. Transcript.