A Clear Path to Growth and Maturity: Why Does Product Lifecycle Management Matter?
The Product Coalition
SEPTEMBER 8, 2022
.” - Paul Young Why did every product we launched seem to feel different? We had a product lifecycle, although… it wasn’t documented in a playbook. I thought we were in good shape, given that this was the next release of an existing software product. What is product lifecycle management (PLM)? Why does PLM matter?
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