The Secret PM Handbook

FEBRUARY 9, 2018

Marketing Uses Product Knowledge To Know Who To Target. The job of Marketing is to find people to buy your product. Marketing creates programs create awareness, interest, desire, and get prospects to take action. Review your company’s marketing message around your product.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

Gainsight

AUGUST 5, 2022

In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. Customer or Product Marketing: In Product Marketing, you would help determine a more defined customer target. Core CSM competencies. Building and using Health scores.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Product Bookshelf

AUGUST 22, 2016

Finally, let them customize your product, through personalization, so that they’re more likely to re-engage in the future. Thinkertoys: A Handbook of Creative-Thinking Techniques. Eliminate probing questions and error messages; no one wants to use a program that makes them feel responsible for its faults. by Michael Michalko.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Userpilot

JULY 13, 2021

Many SaaS products have complex internal systems which are not immediately intuitive to use for new employees. This is more effective than an employee handbook since humans tend to retain more information when they actively participate in something, as opposed to passive reading. Get a demo today!

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? Get in touch with a product marketing specialist.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources. Mid-Stage (20-100 employees).

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

Intercom, Inc.

JULY 13, 2018

Get your free copy of The Growth Handbook, brought to you by Intercom. When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Naturally, I went to town as a marketer.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156