Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 300

Vision User Testing Research Software Product Research 300

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 96

Product Marketing Onboarding KPIs User Testing Marketing 96

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 123

Vision Product Research User Testing Roadmap 123

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. There are different types of product launches. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Which Product Management Specialization is Right for you?

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

User Testing 85

User Testing Product Research Marketing Research Software 85

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Your customers and prospects don’t live in a vacuum, nor can your product strategy. Implementing competitive intelligence as a strategy helps uncover future opportunities and risks. Who are our competitors?

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. How to collect market research data?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Userpilot

NOVEMBER 20, 2023

While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Product vision. Product roadmap.

Analytic Tools 103

Analytic Tools Feedback Software Research Software User Testing 103

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Userpilot

OCTOBER 14, 2021

It can lead to customer churn , overly complex products, and unforeseen technical debt. If you're wondering how to avoid the build trap and build features with purpose, we've put together some tips for you below. This allows the team to focus on the product strategy , rather than the output and the solution.

User Testing 98

User Testing Product Research Customer Feedback Feedback Software 98

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Melissa Perri

JANUARY 4, 2020

Executives realized the importance of being close to their customers in order to build great products. -- 2013: "We don't do experiments here, Melissa. 2018: "Can you teach people how to do MVP experiments? How do we write hypotheses well? How do we run it in B2B" Managers are less afraid of experimentation.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. PMs need to know how to use product analytics tools to gain actionable insights. Conducting market research As a product manager, your job is to shape the product vision and strategy.

Analytic Tools 100

Analytic Tools Research Software Data Visualization Product Research 100

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Customer and market insights. Start today by asking yourself how your product relates to revenue or cost. Preparing for the C-Suite.

User Testing 210

User Testing Product Research Customer Feedback Customer Experience 210

Roman Pichler

OCTOBER 6, 2020

Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address? What makes the product stand out? How will it differ from competing offerings?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 101

ChatGPT Data Visualization Onboarding KPIs Research Software 101

Userpilot

OCTOBER 14, 2021

It can lead to customer churn , overly complex products, and unforeseen technical debt. If you're wondering how to avoid the build trap and build features with purpose, we've put together some tips for you below. This allows the team to focus on the product strategy , rather than the output and the solution.

User Testing 57

User Testing Product Research Customer Feedback Feedback Software 57

Userpilot

JULY 27, 2023

Product Manager : In charge of creating product strategy and overseeing the design process, among other things. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Come up with product and new feature ideas.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. Product launch manager job description.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

JULY 18, 2023

Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products! Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Reporting Tools 97

ProductPlan

JANUARY 27, 2022

That includes product teams, who must determine how to maximize their return on their 2022 budgets. To get the most bang for your budgeted bucks, we can look at some of the trends revealed in our latest State of Product Management Report. Product teams are spending on things that make them work better, smarter, and faster.

Data Visualization 89

Data Visualization User Testing Product Research Reporting Tools 89

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

JULY 8, 2021

Path2Product is a community of over 500 aspiring and expert product managers and gives you access to a free and paid course in product management. A product manager course for beginner product managers should teach you how to write product requirements, work with development teams, and communicate as a product manager.

User Testing 70

User Testing Research Software Analytic Tools Feedback Software 70

Userpilot

NOVEMBER 14, 2022

Product planning focuses on the customer and business outcomes that the product should achieve. It should not be confused with project planning, product strategy development , or product discovery. When launching the product , consider a small-scale beta launch first. What is NOT product planning.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

CardBoard

AUGUST 24, 2023

Product Ops is the behind-the-scenes function that streamlines the journey from a product idea to its delivery in the market. Imagine a team that aligns your product strategy with your business goals, fosters communication between different teams, and sifts through data to provide valuable insights.

Data Visualization 52

Data Visualization Product Research Customer Feedback Feedback Software 52

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? We’ve handpicked the right survey questions under different research categories to make everything easy. Customer research questions using a welcome screen. Building market survey with Userpilot.

Customer Feedback 97

Customer Feedback User Testing Feedback Software Data Visualization 97

Userpilot

OCTOBER 21, 2022

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. develop product vision and strategy.

Feedback Software 74

Feedback Software Analytic Tools Research Software User Testing 74

Generation Focus

MAY 1, 2018

It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. One great example of why market research is never enough is Apple. Then consider the following. For example, their.

User Testing 48

User Testing Product Research Customer Experience Market Research 48

Userpilot

JUNE 17, 2022

What your MVP will look like depends on your market research and your customer needs. How can product managers avoid the feature parity trap in a competitive market? As a product manager, you may be under the pressure from business leaders to match the features that your competitors offer.

Feedback Software 52

Feedback Software Research Software Onboarding KPIs User Testing 52