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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Aim to do strategy refresh no more frequently than quarterly.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. It was all about figuring out how to build things, right? How to use technology to create something. That was the “how do I do that?”

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How to Perform User Needs Analysis For SaaS

Userpilot

Keeping up with changes in how users behave – With this analysis, you can stay on top of changing target audience preferences and behavior patterns. It ensures that your product adapts as your users’ needs change. Creating data-driven product strategies – It takes the guesswork out of product development.

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How to Become a Product Lead Without Experience

The Product HQ

You have to earn the necessary digital product management and lead skills and demonstrate them to potential employers with confidence. A product lead or the lead product manager is often an experienced senior professional who drives the product strategy, leading and supervising a product team.

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How to Become a Startup Product Manager without Experience

The Product HQ

That said, while startup product managers are in demand, many prospective professionals still have difficulty figuring out how to embark on this career path. In this guide, we will break down a few steps you can take to increase your chances of being a startup product manager. Sharpen your data collection and analytical skills.