Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Curious about how Userpilot works?

Product launches 98

Product launches Product Research User Testing Research Software 98

Intercom, Inc.

FEBRUARY 21, 2018

In sales, we often talk about how to write great email subject lines or best times to cold call. Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site.

Product launches 199

Product launches Customer Experience Messaging Startups 199

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Product differentiation.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy. There are no additional charges.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Identifying power users for product launches and sending targeted messages highlighting the benefits.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

ProductPlan

APRIL 5, 2022

When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support Teams Need to Know How the Product Works and Can Help with the Techincal Details.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Userpilot

MAY 17, 2022

How do you create one? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Launch announcements are an integral part of any SaaS product release strategy because it helps create desire by preparing the market for your launch.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. And I’m not talking about a lack of emails, Slack messages, or meetings.

Product launches 52

Product launches Customer Feedback User Testing Customer Experience 52

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

Product Management University

OCTOBER 23, 2023

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

JULY 4, 2023

Read on to discover how to cross the chasm and scale your technology company. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Ready to launch the new feature?

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

ProductPlan

APRIL 5, 2022

When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Support Teams Need to Know How the Product Works and Can Help with the Techincal Details.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? In retrospect I always focused more on execution, and less on planning and strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

DECEMBER 16, 2019

Just two years ago, only 29% of marketers reported ABM to be an effective strategy. In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JANUARY 3, 2023

Are you trying to improve MQL to SQL conversion rate to drive product growth ? This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. You can convert qualified leads into customers and brand advocates with the right qualification strategy. Let’s dive in!

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Userpilot

JUNE 12, 2024

Product marketing is crucial to bringing a product to the market and ensuring its success. Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JANUARY 22, 2024

TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

AUGUST 19, 2022

We’ll start by exploring key steps in the process, then look at some of the most effective tactics to help you form your own rollout strategy. A software rollout is a term used to describe the process of launching new software (or upgrades) to an existing user base. Then, organize your rollout strategy to meet those OKRs.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. Ready to get started?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

JUNE 16, 2024

A localization manager helps a company enter the international market by adapting the company’s product and content to the language and culture of the global audience. A localization manager oversees the localization strategy implementation process from beginning to end while maintaining quality. Book a demo to see it in action!

Research Software 52

Research Software Analytic Tools Data Visualization Reporting Tools 52

Usersnap

JUNE 10, 2021

We talked to Colin Ulin, senior software engineer at Pocket Prep, about their low-effort high-outcome beta testing strategy and design-thinking development process. For Pocket Prep, to uphold the trust their users have in them, it’s essential the product launch is on par with users’ expectations.

Feedback Software 122

Feedback Software User Testing Reporting Tools Data Visualization 122

Intercom, Inc.

APRIL 5, 2022

That’s why we’re excited to introduce Intercom Switch: the easiest way to move inbound call volume to messaging. Efficient, personalized messaging is at the center of everything we do here at Intercom”. Efficient, personalized messaging is at the center of everything we do here at Intercom. 6 reasons to Switch.

Inbound 209

Inbound Customer Experience Reporting Tools Messaging 209