Roman Pichler
MARCH 14, 2023
Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?
Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.
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Roman Pichler
AUGUST 15, 2023
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
Roman Pichler
NOVEMBER 3, 2020
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA
Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals. He'll discuss: Why analytics are important for product managers. What's wrong with the common analytics practice.
Product Bookshelf
APRIL 15, 2024
Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”
The Product Coalition
FEBRUARY 29, 2024
Want to learn how to improve and write great product strategies? Continue reading on Product Coalition » Here are some tips you can implement in your job immediately.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Speaker: Christian Bonilla, VP of Product Management at UserTesting
He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day. In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Join Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset, for this illuminating discussion on the Flywheel Effect, and discover how it can help you supercharge your product process. Attendees for this session will: Learn how Flywheels create momentum and value.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Speaker: Nils Davis, Principal, NPD Associates
Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place.
Speaker: Bob Caporale, Founder of Strategy Generation Company
By driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy! going to learn how to do in this webinar! In this talk, you will learn how to: Empower both yourself and your company by developing a truly customer-centric product strategy.
Speaker: Oji Udezue, Former VP of Product at Calendly, Ezinne Udezue, VP of Product at Procore Technologies, and Tami Reiss, SVP Product Strategy + CPO in Residence at Produx Labs
Join Oji Udezue, former VP of Product at Calendly, as he will be chatting with 2 very powerful PM leaders— Ezinne Udezue, VP of Product at Procore Technologies, and Tami Reiss, SVP Product Strategy + CPO in Residence at Produx Labs—who have run teams specializing in product discovery and experimentation.
Speaker: Sandhya Hegde, Director of Product, Amplitude
Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy. In this webinar you will learn the best practices on how to: Explore & understand the full customer journey. Present and drive product strategy based on evidence.
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