The Three True-North Metrics that Your Product and Business Need
The Product Coalition
JULY 1, 2019
In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are these are the familiar Key Performance Indicators (KPIs): Revenue, Net Income, Paying Customers, Active users, etc. Each message sent is therefore an increment of value.
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