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The Three True-North Metrics that Your Product and Business Need

The Product Coalition

In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are these are the familiar Key Performance Indicators (KPIs): Revenue, Net Income, Paying Customers, Active users, etc. Each message sent is therefore an increment of value.

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

It’s not sexy and won’t land the leadership team any TED Talks. Yet the customer experience continually improves while KPI targets come into view. Funding, cash management, customer and contractual obligations, and the risk appetite of investors, the board, and senior leadership. Each business has a unique situation.

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

It’s not sexy and won’t land the leadership team any TED Talks. Yet the customer experience continually improves while KPI targets come into view. Funding, cash management, customer and contractual obligations, and the risk appetite of investors, the board, and senior leadership. Each business has a unique situation.

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Q&A with Tim Herbig on How to Build Data-Informed Products

Revulytics

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. When you think about moving a significant KPI, also think about your Key Failure Indicators (KFIs). More A/B testing is better, right?

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5 Steps to Become More Comfortable Using Data

Amplitude

I frequently see leadership teams purchase analytics software hoping that this new access will make everyone excited to use data regularly. Engineers include a KPI section with an Amplitude link where the rest of the company can see how the feature is being adopted by our users.

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Amplitude Product Recap: Our Biggest Innovations in 2020

Amplitude

Now they monitor 5th workout as a KPI in Amplitude, and make product bets to help new users get there faster. . Sending the right message to the right user at the right time is a shared goal for all marketers, but it’s not common practice. Behavioral Targeting: Power More Contextual Digital Experiences.

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Stepping up Your A/B Tests

Mind the Product

Tests can affect many teams, from customer support (who get questions from puzzled users) to CRM (who need to adapt their messaging). Usually if you want to see at a glance which variant performs better on a particular KPI (and by what order of magnitude) a chart does this better than a table. Analyse the results of A/B tests.