ProductPlan

MARCH 17, 2020

You must elevate these business-critical strategic components of your product leadership role into your schedule on a regular–even daily–basis. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Market research. Positioning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Cost leadership. Organizations that operate a cost leadership strategy are extremely efficient. Cost leadership examples include McDonalds and IKEA. Inbound Logistics.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Pragmatic Marketing

MAY 23, 2017

It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Their strength—and a major reason they were chosen for the product management role—is their understanding of the technology, functionality and operation of the product. And is it a helpful analogy?

Product Research 70

Product Research Product Management Product Manager Research Software 70

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. Not likely.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JULY 6, 2021

You’ll either need to set up regional teams to provide round-the-clock coverage or look into self-service solutions such as chatbots or a knowledge base to help customers during off-hours. Support leaders say robust tools, KPIs, and handoff practices are key. Running a global customer support team.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

ProductPlan

MARCH 5, 2019

According to leading research on technical recruiting, the interview process for the Internet and Tech industry currently averages more than 24 days. You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., The Product Management Talent Funnel.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Pragmatic Marketing

NOVEMBER 9, 2009

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. Will any company perform this type of research for each product project? Probably not.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

MAY 21, 2020

There’s a lot of that: relying on Slack, relying on Intercom within the team communication technologies we have. . How did we leverage this tool internally, and how might some of Intercom’s Resolution Bot users do the same? We saw that research and wanted to test this out with some of our customers. happy to 95.5%

User Testing 221

User Testing Customer Experience Data Visualization Reporting Tools 221

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Almost half of support teams are slowed down because their tools aren’t integrated. Last month, we published the second edition. The empathy void isn’t solved by more training.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Sequent Learning

SEPTEMBER 20, 2023

Let’s start out with a definition of product management : Product management is the systemic, holistic business management of products. To reinforce this, my research suggests that most corporate leaders have deep functional experience and less in product management. From my standpoint, this is unacceptable.

Product Management 52

Product Management Product Manager Research Software Reporting Tools 52