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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

Below, we share how the outbreak has impacted three key support metrics – inbound volume, wait times, and CSAT scores – and advice from respected leaders on how to continue caring for your customers in a crisis. Inbound volume is spiking for half of support teams. The increased volume is affecting businesses of all types.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Content marketing: Content marketing consists of publishing helpful resources (usually articles) that drive organic traffic, reach other businesses early in their buyer’s journey and build loyalty amongst existing customers. Do your market research. Go for account-based marketing. Have a referral program.

B2B 105
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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Today’s forward-thinking companies are using new approaches to customer training-including online webinars, knowledge bases, live chat, and online courses. They’re creating great inbound marketers, with the understanding that it will make them more successful customers. These are just the tools, however.

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. What is the organizational structure for B2B marketing team?

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