The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Intercom, Inc.

MAY 6, 2019

All products share a universal problem, no matter how long they’ve been around or how well they are built – the problem of customer inertia. Luckily, there are ways to convince them to make a switch and increase your product adoption. Luckily, there are ways to convince them to make a switch and increase your product adoption.

Onboarding KPIs 196

Onboarding KPIs Customer Experience User Testing Research Software 196

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. But where do you begin?

Onboarding KPIs 94

Onboarding KPIs Roadmap Marketing Feedback Software 94

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Last week we launched a series of new features to help modern support teams handle rising volumes of complex conversations with confidence and efficiency.

Data Visualization 197

Data Visualization Article User Testing Customer Feedback 197

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. In short, you use CEP software to manage and optimize product experiences along the user journey.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

NOVEMBER 29, 2023

Free trial to product-qualified lead (PQL) conversion: 4%. Implement A/B or multivariate testing and improve based on the data. Find the right balance of features included in your trial. Here are the industry averages: Website visitors to free trial conversion rate : The industry benchmark for this metric sits at 8.5%.

Analytic Tools 81

Analytic Tools Feedback Software Data Visualization Reporting Tools 81

Userpilot

MAY 3, 2023

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

Analytic Tools 71

Analytic Tools Data Visualization Feedback Software User Testing 71

Userpilot

JANUARY 10, 2022

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? 86% of buyers are willing to pay more for a product if they have a better customer experience. No worries!

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Amplitude

NOVEMBER 12, 2019

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. opportunities).

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Intercom, Inc.

JULY 6, 2021

These days, customers expect instant access to support, especially for products that are critical to their business operations. If people can buy your product in their native language, they should be able to receive support in their native language as well. Establish common KPIs. Improved global customer retention.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Gamifying onboarding.

Analytic Tools 73

Analytic Tools Feedback Software Data Visualization Marketing 73

Userpilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. If you’re looking to accelerate product growth and adoption with the help of AI, you’re in the right place. Levity: AI productivity tool to automate repetitive tasks. Synthesia: AI video generator.

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization Reporting Tools 89

Userpilot

FEBRUARY 1, 2022

What is product experience? Why is product experience important for your SaaS? We’ll show you how to leverage user analytics, use in-app experiences and user feedback to enhance product experience for better user engagement , reduced churn, and strong relationships with your customers. What is product experience (PX)?

Customer Experience 89

Customer Experience Data Visualization Analytic Tools Feedback Software 89

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 94

Analytic Tools Research Software Data Visualization Product Research 94

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. You can download the full report at intercom.com, but for now, I’ll give you an overview of our customer support trends research. Last month, we published the second edition.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Ready to dive in? What is a SaaS blog?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 101

B2B User Testing Research Software Analytic Tools 101

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Select the right expansion strategy for your product, business goals, and pricing model (i.e. Increasing product stickiness can keep users around long enough for account expansion to occur.

Feedback Software 76

Feedback Software User Testing Strategy Onboarding KPIs 76

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 96

Feedback Software Research Software Reporting Tools Onboarding KPIs 96

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents.

Research Software 68

Research Software User Testing Outbound Marketing 68

Userpilot

MARCH 9, 2023

It’s [onboarding] all about helping people easily access the calculators we created, understand the terminology, and where to press the buttons” But not every new user finds the right calculator immediately after signing up. User activation is defined as the moment when your users experience the value of your product.

Customer Experience 52

Customer Experience Engineering User Testing Onboarding KPIs 52

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Spending $300 to acquire customers for a $99 product isn’t economical. Some industries are used to PowerPoint sales presentations, handheld onboarding and onsite training.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

JULY 19, 2021

With the addition of custom chatbots and automation to make your support workflow even more efficient and productive, conversational support allows you to supercharge your support and find the perfect balance between team efficiency and a great customer experience. How conversational support delivers value across your entire organization.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JULY 5, 2022

The metrics (ie. For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Product School. CXL Institute.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Userpilot

MAY 30, 2023

Although each CDP platform will be different, there are a few key features to look out for: data unification and management, segmentation , analytics , real-time insight, and integrations. Figure out your technical constraints, and finally prioritize ‘must have’ features: your choice should now be obvious! Product teams.

Analytic Tools 93

Analytic Tools Data Visualization User Testing Customer Experience 93

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

JANUARY 19, 2022

This link allows you to convert and send Userpilot flows and their associated data to a format compatible with other products and services. Userpilot sends the following data to other apps: user flow data, checklists engagement data, NPS survey data. your customers by asking them for feedback on a feature they haven’t used yet.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Technical Review 93

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. Successful product launches stand on the back of an effective GTM strategy. The next step is actually getting it to them. Let’s get started!

Research Software 85

Research Software Strategy Customer Experience User Testing 85

Intercom, Inc.

NOVEMBER 7, 2018

Serious prospects have done their research by the time they reach out to your business. They’ve spent hours reading customer reviews, checking out your pricing options and researching competitors. 3 tips for building a sales and marketing growth stack. Accelerate speed to lead. Measure and attribute success.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

Userpilot

JUNE 29, 2023

So, if you want to avail yourself of more features unavailable in the software, you can integrate your HubSpot account with other apps. Now let’s check out the 15 best HubSpot integrations, including their best features/use cases, prices, and ratings on the G2 platform. This means you can send and receive data to/from HubSpot.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Userpilot

MAY 26, 2021

Today we’re walking you through the best customer engagement software solutions for SaaS in 2021 based on four main criteria: user analytics & tracking features. Essential features of a Customer Engagement software. Customer engagement software lets you track and analyze customer behavior inside your product. Get a demo now!

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Intercom, Inc.

APRIL 29, 2021

On her very first day as Director of Content at 360Learning, she starred as the lead of Onboarding Joei, an original, unscripted docu-series that followed her onboarding experience during her first 90 days. We’ve gathered a list of articles, videos, and podcasts you can check out: Onboarding Joei. I’m super excited.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Brian Balfour

JUNE 20, 2017

We doubled (yeah, doubled) new creators in our onboarding." I've spoken/written about the importance of onboarding a lot before. It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric. My immediate response, holy f*ing YES!!!! l hope you enjoy the post.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84