The Product Coalition

OCTOBER 6, 2023

But what if the technology that hinders our communication at times could actually enhance it? Futurologists and trend researchers are optimistic that this will be the case in the future with emotion AI. MIT Media Lab has created a wearable olfactory display as another example of AI-powered mental health technology.

Research Software 130

Research Software Reporting Tools Data Visualization Automotive 130

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Second, marketing is about market and customer research as much as product promotion.

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. During that time, she noticed there was a huge need to automate the PR processes and there was no tool on the market to make that possible.

User Testing 91

User Testing Feedback Software Research Software Product Marketing 91

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. Product Marketing isn’t actually a new role; it’s been around for many years.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60