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She advises executives around the world regarding product management. The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. Your users will thank you one day. Author of “ Continuous Discovery Habits ”.
Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. Customer service teams are all too often drowning in angry, repetitive tickets, and yet, we don’t seem to focus enough resources on tackling the reasons behind it.
That means your focus should be on building the right customer profile and developing precise messaging to reach them. Max is a proponent of combining old-school techniques with new tools like using messengers to catch potential customers when they visit your site looking for a specific answer. Starting sales from scratch.
MBAs from technical and engineering backgrounds will have an edge, so if that’s not you, you should focus on evidencing your abilities to be technical in those interviews. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.
MBAs from technical and engineering backgrounds will have an edge, so if that’s not you, you should focus on evidencing your abilities to be technical in those interviews. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.
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