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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role.

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Why It’s Time to Slash Your Reliance on Manual Customer Training

Gainsight

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had But it’s quickly falling out of favor, diminishing the customer experience, and putting unnecessary pressure on already strapped customer-facing teams. had its day. What’s the solution? What Changed?

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2022 customer support trends: How support leaders are adapting

Intercom, Inc.

Customer support has never been a walk in the park. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Shawn Carter , Customer Care Team lead at Aircall.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Hosting a Webinar. Hubspot built its early success off interactive, unforgettable, and useful webinars. You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. SaaS Inbound Marketing. Here are the most common inbound channels in 2021: Google Organic.

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How Digital Customer Education Can Win You More Business

Gainsight

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.