Pragmatic Marketing

DECEMBER 16, 2019

Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. “There are nine skills that are the most important for a product marketer to have,” Hecht said.

Product Marketing 91

Product Marketing Marketing Feedback Software User Friction 91

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 81

User Testing Research Software Customer Feedback Feedback Software 81

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Do you spend too much time thinking about past victories instead of focusing on future success as a product manager ? Current customers have no shortage of internal advocates: Customer success.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 80

Feedback Software Research Software Product Marketing User Testing 80

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 94

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 94

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 18, 2023

They oversee the development, design, and delivery of the product and its further growth. The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. Who is a product manager?

Data Visualization 80

Data Visualization Product Research User Testing Onboarding KPIs 80

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. Improve customer service to boost overall product value.

Feedback Software 82

Feedback Software Research Software User Testing Product Research 82

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Step four is building a minimum viable product.

User Testing 87

User Testing Feedback Software Research Software Product Research 87

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

AUGUST 29, 2023

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Product teams are staffed with various skilled professionals. Champions a customer-centric approach. Drives product success.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

The Product Coalition

FEBRUARY 8, 2021

Product Manager (PM) & Product Marketing Manager (PMM): The Product Doppelgangers Photo by Kaleidico on Unsplash Try Googling for ‘product management vs product marketing’, you will see several results around this topic. Product marketers are like restaurant managers.

User Testing 97

User Testing Product Research Feedback Software Customer Feedback 97

Sachin Rekhi

FEBRUARY 16, 2020

Sometimes these visions of the future are also shared with existing and potential customers to help portray your company's ambitions. Elon Musk has put out some of my favorite product vision walkthroughs. Strategy: Product/Market Fit Hypotheses. Design: Customer Discovery Insights.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

APRIL 22, 2024

Learning from the success of product-led growth examples can be a game changer for your business. The hype about product-led growth is real! More and more established businesses – even outside the SaaS industry – have transitioned to product-led growth. Calendly acquires customers through its viral loop.

Feedback Software 77

Feedback Software Product Research Customer Experience Strategy 77

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Christopher An-Traumer, Product Manager at Premera Blue Cross.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. The event is for anyone responsible for driving growth for their product. But how do you do that?

Customer Experience 93

Customer Experience User Testing Customer Feedback Research Software 93

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

The Product Coalition

APRIL 25, 2018

A Certain Success Product-Market Fit, as made popular by the great Sean Ellis , is a concept that revolves around a simple assumption. The assumption is that if you can create a product that fits perfectly with a specific market, then you’re onto a winner. If it does, then customers will flock to your product.

User Testing 60

User Testing Feedback Software Product Marketing Marketing 60

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

JANUARY 17, 2024

If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth.

Feedback Software 87

Feedback Software Research Software Analytic Tools User Testing 87

Mind the Product

MARCH 12, 2020

Product managers often use skills like strategic thinking, user research, product prioritization / backlog grooming, data analysis, and communication. Most importantly, effective product managers spend time doing product discovery , the process in which new ideas are iterated and validated with actual customers.

Product Research 187

Product Research User Testing Weak Development Team Customer Experience 187

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Her coaching experience spans a variety of industries and companies of all sizes, from early-stage start-ups to global corporations.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 93

Analytic Tools Research Software Data Visualization Customer Experience 93

The Product HQ

FEBRUARY 6, 2023

Spend time focusing on the challenges or pain points that they experience. This question is a favorite among recruiters interviewing applicants for a senior product manager position. This is paramount to guarantee the success of any product. How do you figure out what your customer needs from your product?

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

JULY 24, 2023

Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. Launch coordinated product marketing campaigns to reach your audience. Launch your product.

Product launches 78

Product launches User Testing Product Research ChatGPT 78

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

AUGUST 10, 2022

A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. A Minimum Lovable Product (MLP) delivers value to the customers just like the MMP and helps establish long-term relationships with the customers. What’s a minimum lovable product?

Product Research 68

Product Research User Testing Feedback Software Research Software 68

Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 77

Analytic Tools Feedback Software Research Software Product Research 77

Usersnap

JANUARY 26, 2022

September 2021 was a spectacular month: Tango was voted #1 Product of the Week on Product Hunt (and later on got recognized as Product of the Year) and acquired more than 10,000 early adopters! It was also the month they started collecting customer feedback with Usersnap. This leads us to this story!

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

The Product HQ

FEBRUARY 1, 2023

A data product manager’s resume is never generalized because it always targets specific pain points. Most of these are industry-related, and that is why it’s best to stick to a single industry. That’s because these jobs require the expertise and knowledge of both data science and product management.

Data Visualization 52

Data Visualization Feedback Software Analytic Tools Research Software 52

Bain Public

FEBRUARY 26, 2020

Livescale is a software company in Montreal bringing brands an innovative live video shopping solution to create authentic and engaging relationships with customers. Her job is to not only create and maintain a product roadmap according to business ROI but also to lead the product release plans.

Research Software 52

Research Software User Testing Feedback Software User Friction 52