Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Product Management University

AUGUST 29, 2023

4 hours of practitioners and industry experts sharing best practices, unique insights and of course, a lot of stories on customer and product discovery. REGISTER September 21st | VIRTUAL The Forgotten Part of Roadmapping – It’s Taking You Nowhere Faster! The good, the bad and the ugly! REGISTER

Events 130

Events Product Research Product Management Product Manager 130

People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Bain Public

FEBRUARY 4, 2021

Product managers play an important role in steering leadership to evolve the product strategy and corresponding tactics. Companies that are neglecting to take large roadmap bets to competitively capture markets, industries, and geographies will find that this recession will make gaps insurmountable.

Roadmap 52

Roadmap Feedback Software User Testing Construction 52

Userpilot

APRIL 30, 2024

Marty Cagan is a well-known figure in the product management and technology industry. He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Who is Marty Cagan?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Books 105

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Do you spend too much time thinking about past victories instead of focusing on future success as a product manager ? Industry analysts. A mad dash to hit quota at the end of a sales cycle….

B2B 52

B2B Data Visualization Roadmap Product Research 52

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Product Innovation Educators

JUNE 3, 2019

Mapping current products, future ideas, and quick experiments as product managers. Product roadmaps are one of the best-known tools and also the most misused by product managers. This time we talk about the role of roadmaps in portfolio management. 28:44] What about from a marketing perspective?

Roadmap 93

Roadmap Customer Experience Construction Management 93

The Product HQ

MAY 10, 2024

Additional areas include: Background or knowledge in Agile methodology Business skills Data analysis Market research skills Problem-solving Product roadmap development Solid communication skills Strategic thinking To get you started, check out our PMHQ Technical Product Manager Courses.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Alchemer Mobile

AUGUST 5, 2020

But many brands – specifically ones in traditionally transactional industries like finance – fail to capitalize on this. With the introduction of mobile apps, this industry has taken on an even more robotic feel. Step 2: Use mobile customer feedback to drive your product roadmap. They want to be heard.

User Testing 246

User Testing Finance Customer Feedback Feedback Software 246

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. The specific structure of a product team will vary depending on size, industry, stage, and more.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. I’m a self-proclaimed PMM nerd who loves delving into the craft and I’m personally passionate about coaching others.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Sachin Rekhi

AUGUST 4, 2021

Take product roadmaps for example. And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps. This is due to the very process by which the roadmap is developed. Some teams do a team brainstorm and voting exercise to develop their roadmap.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Gainsight

MAY 7, 2019

Follow this Product industry influencer: LinkedIn | Twitter | Blog. Catch this Product influencer at Pulse 2019! Dan Olsen, Founder/Author of Lean Product. Dan Olsen is a well-known PM consultant and the author of the bestseller, “ The Lean Product Playbook ,” a practical guide to achieving product-market fit.

Technical Review 49

Technical Review Product Research User Testing Customer Experience 49

ProductBoard

SEPTEMBER 7, 2022

At Productboard we are always striving to understand the challenges product leaders face at every level, from roadmap planning and execution to cross-team communication and more. What makes it easier to build excellent products and how can we contribute to that?

Product Research 95

Product Research Roadmap Product Marketing Marketing 95

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Innovatemap

JULY 2, 2020

Your product is live, you have product market fit , and customers are seeing value. A roadmap will help strategically plan a future for your product that will guide you to meet your business goals. At the core of any product decision is a business decision. Is your product roadmap strategic?

Roadmap 40

Roadmap Automotive Customer Experience User Testing 40

Userpilot

FEBRUARY 13, 2024

ProductPlan and Chameleon’s training empowers product leaders to prioritize features and develop a more strategic product roadmap. Stanford's webinar offers aspiring product managers practical strategies to enter the field, featuring insights from Silicon Valley executives. Book the demo today!

Webinar 105

Webinar Data Visualization Analytic Tools Feedback Software 105

Alchemer Mobile

DECEMBER 16, 2020

Inform or validate your product roadmap. Remove silos between product, marketing, and customer service. The lifetime value of a finance customer is higher than most other industries , so when a customer does leave, it’s a much bigger hit to the company. Provide better, more effective customer service.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

The Product Coalition

APRIL 25, 2018

A Certain Success Product-Market Fit, as made popular by the great Sean Ellis , is a concept that revolves around a simple assumption. The assumption is that if you can create a product that fits perfectly with a specific market, then you’re onto a winner. The great thing about Product-Market fit is that it makes sense.

User Testing 60

User Testing Feedback Software Product Marketing Marketing 60

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Step four is building a minimum viable product.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

The Product Coalition

JANUARY 17, 2022

Now, you don’t need to build this all from scratch, as there are several ways to save your roadmap to launch your API fast ( see article on Product Manager’s Guide on Fast API Launch ). product marketing matches their API Developer Portal with flawless consistency Codat.io Product Marketing to Match the Codat.io

UX 130

UX Data Visualization Development Reporting Tools 130

Sachin Rekhi

JULY 24, 2019

I spent a fair amount of time detailing my framework for the 3 types of product management roles that exist in the industry, which I affectionately call builders, tuners, and innovators. The builder is probably the most classic product manager. They’re focused on driving the roadmap and building features to serve user needs.

User Testing 123

User Testing Product Management Product Manager Management 123

The Product Coalition

NOVEMBER 23, 2021

To give a little background on startup V (not the actual name), the founder is a successful entrepreneur and has 20 years track record in running a successful heavy industry manufacturing business of about INR100 crores ($17m) annual turnover. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 119

Startups Strategy Technical Review B2B 119

The Product Coalition

MARCH 25, 2023

As simple as the concept sounds, our greatest companies and their products rely on it. The digital product industry would not be where it is today without it, but even with product innovation — it has it’s dependencies. Malte Scholz is the CEO (Chief Executive Officer) and CPO (Chief Product Officer).

Feedback Software 110

Feedback Software Technical Review Development Team Review User Testing 110

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

The Product Coalition

FEBRUARY 8, 2021

Product Manager (PM) & Product Marketing Manager (PMM): The Product Doppelgangers Photo by Kaleidico on Unsplash Try Googling for ‘product management vs product marketing’, you will see several results around this topic. Product marketers are like restaurant managers.

User Testing 97

User Testing Product Research Feedback Software Customer Feedback 97

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She’s worked in both product-led and non-product-led companies, so she understands the intricacies. Connect with Büşra on LinkedIn.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105