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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

How do you create a segmentation survey? For example, age or product usage patterns. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. Usage-based segmentation segments users by the frequency and intensity of product usage.

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Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests. Prioritise your A/B tests.

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OKR in Product Design

UX Planet

In this article, I will show how product designers can use this technique. OKR vs KPI Before we dive into individual parts of OKR, it’s essential to explain the difference between KPI and OKR. Many people believe that KPI and OKR are the same thing, which is untrue. KPI and OKR serve different purposes.

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Four Key Product Management Lessons from a Product Manager at Mailchimp

Alchemer Mobile

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What strategies do you use to prioritize your product roadmap?

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Measuring Customer Interactions to Unlock Product Discovery

Mind the Product

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. And we measure the product team on the volume of interactions commensurate with their level and the product they’re responsible for. Make it Count.

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How to Develop a Strong Product Strategy in 2021

Userpilot

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

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The Dark Side of Product KPI

Oren Steinberg

How to set product KPI without being limited by data? Why do we base product KPI on data to begin with . Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. Defining product KPI based on existing data is like looking for the solution under spotlight.

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