Leadership Marketing Product Strategy Trends 
Product Management University
APRIL 8, 2024
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.
The Product Coalition
SEPTEMBER 28, 2022
In this series, I look at what I wish I had known when I started as Head of Product… Summary Understanding strategy allows you to effectively delegate, motivate and align so you can move from a nice boss to an effective leader. There’s no separate ‘product strategy’ from company strategy?—?strategy
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Intercom, Inc.
SEPTEMBER 1, 2021
At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”.
Innovatemap
MARCH 17, 2021
When I think about the many things that drew me to Innovatemap, the presence of women in leadership roles comes to mind immediately. I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men.
The Product Coalition
DECEMBER 6, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.
The Product Coalition
APRIL 23, 2023
One of the first things you should do in your new role is to take stock of the current state of the product and its market, which means getting to know your team, customers, and competitors and analyzing any available data on product performance and market trends.
Userpilot
SEPTEMBER 14, 2023
How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.
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