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Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

Without that leadership, products can and will flounder at every turn. Like players at each position on any sports team, every product has a role. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy Why Product CEO Makes Total Sense It’s a short list. Back to the question we started with.

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What is Product Portfolio Management? PPM Explained

Product Management University

This allows you to play from a position of strength. After you fully flesh out the customer business requirements in detail, you’re in a position to use each of your product modules as levers to eliminate the obstacles preventing those target customers from executing on those priorities. Don’t think about your products yet.

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Combining DevOps and Agile Transformations to Achieve Business Outcomes

Agile Velocity

We’ve identified nine common business outcomes, all of which are positively influenced by Agile+DevOps. In our experience leadership tends to “Want them all, equally. Any organizational change must have leadership support along the entire journey or it will be short-lived or fail outright. Adaptive Leadership Support.

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Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

From videos and white papers to webcasts and ebooks, HubSpot consistently develops content B2B audiences desire, while simultaneously promoting their brand. Message and Positioning. Thought Leadership. HubSpot and Fast Company are two examples of companies that do it well. And what about traditional marketing?

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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

The last 12 of those have been in leadership positions. When I joined Sprinklr, I made it very clear to the leadership team that I had this business, it was very much a side hustle, and I’d be doing it evenings and weekends. It really does depend on the leadership team. Hiring and holding onto talent.

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Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change. We often refer to that as servant leadership. More on servant leadership here, 3 Ways To Use Servant Leadership In Your Organization. Improving time-to-market.

Agile 46
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Only The Best: Expecting The Most From Your Agile Partner

Agile Velocity

When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change. We often refer to that as servant leadership. More on servant leadership here, 3 Ways To Use Servant Leadership In Your Organization. Improving time-to-market.

Agile 40