Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JULY 24, 2024

A product strategy framework is a structured approach that outlines how you’ll build and launch your product. Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. What is a product strategy framework?

Data Visualization 100

Data Visualization Framework Product Strategy Analytic Tools 100

The Product Coalition

APRIL 23, 2020

Funding your Product Roadmap How do you ask for funding as you scale your product & team You have a product roadmap (annual / multi-year) in front of you, crafted by you after months of deliberation, discussions, conversations, stakeholder and leadership feedback and reviews.

Roadmap 80

Roadmap Feedback Software User Testing Customer Experience 80

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Product Innovation Educators

JULY 3, 2023

With us is David Rogers, an expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books, including The Digital Transformation Roadmap. Summary of some concepts discussed for product managers [1:38] What kind of problems are executives of organizations talking about now?

Artificial Inteligence 108

Artificial Inteligence Leadership User Testing Feedback Software 108

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here.

Roadmap 116

Roadmap Customer Experience Product Research Vision 116

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 325

User Testing Product Research Weak Development Team Construction 325

bpma ProductHub

APRIL 10, 2017

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap.

Roadmap 150

Roadmap Customer Feedback Feedback Software Data Visualization 150

Userpilot

AUGUST 29, 2023

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Champions a customer-centric approach.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. At the same time, PMMs should share their vision for how their role can add value to the overall team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. At the same time, PMMs should share their vision for how their role can add value to the overall team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

Roadmap 137

Roadmap Research Software Technical Review User Testing 137

Sachin Rekhi

AUGUST 4, 2021

So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role. There was even an emerging set of courses focused on product leadership. Take product roadmaps for example.

Technical Review 167

Technical Review Onboarding KPIs User Testing Feedback Software 167

Userpilot

JUNE 28, 2024

TL;DR A product strategist is responsible for working with a team of product managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What is a product strategist?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product HQ

JUNE 1, 2024

After all, product managers have different duties and tasks depending on their organization and industry. That said, product managers have the same responsibilities. They work with typical product management software and also manage the product roadmap as well as the product team.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

ProductPlan

AUGUST 10, 2023

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

JUNE 27, 2024

TL;DR A product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What is a product strategist?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. It’s very transparent, very collaborative, and filled with really smart, amazing people.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. The product strategy is still at a big-picture level.

Product Strategy 122

Product Strategy Strategy Weak Development Team Framework 122

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Usersnap

SEPTEMBER 29, 2022

In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. You need to collect customer feedback , prioritize roadmaps , and ship features and products that offer a brilliant user experience. Create your vision and positioning 4.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 156

User Testing Product Research Weak Development Team Construction 156

Userpilot

JULY 20, 2024

Customer Feedback Integration : Gather and analyze customer feedback to inform product improvements and new feature development. Product Roadmap Management : Help create and maintain a detailed product roadmap that aligns with the strategic vision and market demands.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Bain Public

APRIL 15, 2018

There are so many articles about the challenges and stresses of being a Product Manager. But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is paralyzing.

Vision 56

Vision User Testing Product Management Product Manager 56

The Product Coalition

JULY 22, 2021

that’s not me, I always talk to leadership about my plans and their buy-in is crucial to anything I do as a product manager. Leadership are the ones who can make or break your initiatives internally, they have power. think sales (engineers), account managers, customer success, product marketing. So what can you do?

User Testing 158

User Testing Roadmap Messaging Leadership 158

The Product HQ

MAY 10, 2024

Additional areas include: Background or knowledge in Agile methodology Business skills Data analysis Market research skills Problem-solving Product roadmap development Solid communication skills Strategic thinking To get you started, check out our PMHQ Technical Product Manager Courses. Defining product vision.

Customer Experience 52

Customer Experience User Testing Data Visualization Reporting Tools 52

Userpilot

JUNE 12, 2024

TL;DR A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. Let’s get started!

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Sachin Rekhi

JUNE 25, 2017

I then break down the resources into the way I think about what a product manager does, which is drive the vision, strategy, design, and execution of their product. Each section covers the best practices for each of these four dimensions of product management. Design is the third critical dimension of product management.

Product Research 168

Product Research User Testing Analytic Tools Product Management 168

The Product HQ

JUNE 1, 2024

To keep everyone on the same page and ensure that the project goes according to plan, AI product managers need to exhibit responsiveness, versatility, and leadership. This is because the entire product team looks to you to guide the way through AI projects. Inadequate communication leads to several unwanted scenarios.

Artificial Inteligence 98

Artificial Inteligence Analytic Tools Research Software Feedback Software 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product HQ

JUNE 10, 2024

Most associate product managers tend to shadow product managers, learning how to work on the product strategy and own the product roadmap. As an entry-level role, the salary range is below that of the product manager. Think of the role as similar to a PM role but on a smaller scale.

Data Visualization 52

Data Visualization Artificial Inteligence Technical Review Product Research 52

Bain Public

JUNE 4, 2020

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

Userpilot

JUNE 30, 2024

Below are the primary responsibilities: Product strategy and vision : Define and communicate a clear product vision and strategy aligned with business objectives. Market research : Conduct market analysis to identify customer needs, competitive landscape, and industry trends. How to become a product manager?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52