Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. What Does a Product Manager Do?

On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Collaborating with Product Management.

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On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Collaborating with Product Management.

Product Roadmaps in Five Easy Pieces

Mind the Product

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”. Product roadmaps are overloaded with significance and are a source of uncertainty among product managers.

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. PMs are ultimately accountable for the product's success or failure. The PMM helps build the value proposition and positioning of the product.

Funding your Roadmap

The Product Coalition

Funding your Product Roadmap How do you ask for funding as you scale your product & team You have a product roadmap (annual / multi-year) in front of you, crafted by you after months of deliberation, discussions, conversations, stakeholder and leadership feedback and reviews. You take a step back to make sure it’s aligned with your company OKRs and product vision. However, this article is not about how to create that perfect roadmap.

Introducing the Bain Public SOAP™ Product Leadership Framework. A Practical Definition.

Bain Public

Most companies don’t have a clear picture of their roadmap. Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. roadmap product-leadership soap 12-week-workshop-series product-as-a-service

Intercom on Product: One for the roadmap

Inside Intercom

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need.

Intercom on Product: One for the roadmap

Inside Intercom

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need.

PM & PMM: The Product Doppelgangers

The Product Coalition

Product Manager (PM) & Product Marketing Manager (PMM): The Product Doppelgangers Photo by Kaleidico on Unsplash Try Googling for ‘product management vs product marketing’, you will see several results around this topic.

Becoming a Strategic Product Leader, Part 2: Speak Up

The Product Coalition

To take a leadership position, your voice must be heard. Continue reading on Product Coalition ». product-management roadmaps product-strategy deepproduct product-market-fitEven, and maybe especially, when your managers see things differently.

5 Things You Need Before Building The Product Roadmap

The Product Coalition

It is meant for certain use-cases and audiences, largely those who are not a key part of the decision-making process, but who are affected by it and by leadership, who don’t have the time to dive deep into the how and why of products and features. Before We Dive In SHOULD THE PRODUCT ROADMAP HAVE RELEASE DATES? Ideally, a product roadmap should not have due dates, but when you are working with stakeholders they will ask you for some sort of timelines.

Why product roadmaps are so important

The Product Coalition

And some tips to building your own :) Having some years of experience working with product teams, I’m pretty sure that this multidisciplinary and agile approach is the right one for developing innovative and customer-centric solutions that really make users’ lives easier. However, product development is not about the sum of each individual’s work, but it is all about how those people can work together in a sense of collective work. As I said before, your roadmap is not set on stone.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. Spending a bit more effort on the process can help you turn your release notes into effective content marketing. We send our newsletter out once a month to inform our users about the latest developments to our products. We don’t only send it to our current users, but also to those who have shown interest in our products in the past.

Product-market fit – and other innovation insights for product managers Oct 20, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) 1) Determining your target customer, (2) Identifying underserved customer needs, (3) Defining your value proposition, (4) Specifying your Minimum Viable Product (MVP) feature set, (5) Creating your MVP prototype, and (6) Testing your MVP with customers. Liberal arts as a path to product management.

Books 48

Risk Neutral vs Progressive Roadmaps: Here’s How To Survive a Recession.

Bain Public

Product managers play an important role in steering leadership to evolve the product strategy and corresponding tactics. What are the two basic modes of product management? Firstly, it’s important to identify what type of product management you are really doing.

Top Product Management Leadership Priorities For 2020; Working Better with Sales and Marketing Leaders; Spring Events

Good Product Manager

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? Your Input Needed: What Product Management Loves (and Hates!) Product Management

Becoming a Strategic Product Leader, Part 4: Focus on Impact

The Product Coalition

For example, if your product is helping marketers produce relevant content faster, your impact can be higher speed without compromising quality. Forget Everything You Know To keep your external perspective intact, you must (temporarily) forget what you already know about the ins and outs of your product and business. What would you want the alien to tell their friends about your product? What would they see in the world when your product is in use?

Product vs Sales: How to Collaboratively Reach your B2B Product-Market Fit.

Bain Public

Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. When sales return with this type of feedback, they set about managing the product. So how does a product manager manage that friction? Avoid the Grey Zones - Define the Market. The most toxic relationships a B2B product manager can have are with sales and marketing.

B2B 40

To Share or Not to Share Your Product Roadmap with Clients?

The Product Coalition

That is the question faced by B2B product leaders Courtesy of Street Smart Product Manager Product roadmaps and I have a complicated relationship. Tweet this ) WHY is our roadmap relationship so complicated? Roadmaps change and evolve frequently. Product roadmaps create a false illusion of future certainty. Rock, meet hard place: Roadmaps need to be flexible to allow for change. Roadmap requestors are people.

Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves. Because of this, look through product management job descriptions and you’ll find many that mention third-party software integration, APIs, strategic partnerships, and so on.

How to Make Sure Your Product Leadership Team Will Boost You Up - Not Drag You Down

Bain Public

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. People always think that product managers operate this very critical, high-leverage function that, when executed correctly, greatly facilitates the leap past prototypes into a steady return of profits. What Is Product Management Consulting? Within a company, product leaders (i.e.

How To Be Strategic Even if You Can’t Set the Tone

The Product Coalition

When the CEO sets the strategy, what is your role as a product leader? When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management?

Understanding and Prioritizing Customer Needs for Innovation; Product Leadership Exchange; Recent Product Management Interviews

Good Product Manager

One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. All participants will have the option to receive a summary of the results and it will be a great way to compare how your product team compares. Recent Product Management Interviews. Product Management

Achieve Leadership Results: Here are 7 Ways for you to Gain Product Momentum

Bain Public

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product. Without support from stakeholders to access the resources you need, your product could fail. Strive for Early Market Success.

Understanding and Prioritizing Customer Needs for Innovation; Product Leadership Exchange; Recent Product Management Interviews

Good Product Manager

One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. All participants will have the option to receive a summary of the results and it will be a great way to compare how your product team compares. Recent Product Management Interviews. Product Management

To manage a Product Roadmap, you must be a Diplomat, Strategist and Defender

Bain Public

Here are the 3 roles Product Managers must perform to achieve roadmap leadership: The Diplomat It’s not our role to dictate through authority where the product should go. We have to encourage them to talk about their product ideas, making sure all voices are heard, not just the loudest: Where does marketing expect us to go? With open communication comes finding common ground with our teams and customers so we can develop successful products.

What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

Bain Public

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Companies that don’t have a simple and clearly defined roadmap are likely to fall into the sorry category of those that have failed to execute their product strategy, or worse, those that never even had one in the first place. Getting it wrong comes in two forms: building the wrong product and building the product wrong.

Empathy is the mother of all product roadmaps

Bain Public

Empathy is key to building great products. Encourage them to talk about their product ideas. Talk in term of their interests, let them feel that the idea is theirs and use it to firm up your roadmap. The empathic component is what makes a product manager special. Reassure them that you will seek to understand the various aspects of the product, will examine the data and seek to understand their perspective better.

Becoming a Strategic Product Leader, Part 3: Own the Big Picture

The Product Coalition

cioruk on Unsplash You just finished working on your strategic roadmap. You completed your planning and started applying the new roadmap to the upcoming sprints. And a marketing event requires a revamp of the demo. The alternative is not having a solid product strategy, and that’s a debt much harder to close. Becoming the Gatekeeper of the Strategy Strategic product leadership is a continuous effort. Photo by Adam Nie?cioruk

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Can’t prioritize? Use this 6 Week Process to Generate Your Product Roadmap

Bain Public

Despite the proliferation of tools designed for road mapping, prioritization remains the most difficult part of the product. Without a process for roadmap reinforcement, it just won’t stick. Over the years, as a Product Manager, I established an effective product management process. With it and backed with strong strategy and leadership I helped develop roadmaps that aligned influential individuals and companies. Week 6, Roadmap prioritization.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The product team I managed was responsible for the integration, product management, and transition. Often, this makes great sense on paper – the bigger company gets access to technology and talent they don’t have, and the smaller company now has an opportunity to both cash in their hard work and take their products to a much larger audience via an established sales channel. I understand that the CEO has identified this as a strategic product.

How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. From there we put together a basic roadmap and started writing user stories.

Getting to Know Jim Semick

ProductPlan

Outside of the ProductPlan team, Jim Semick’s energy and passion for learning have cemented him as one of the product community’s leading voices. Most recently, with his recent book on being an essentialist product manager. What do you enjoy sharing with the product community?

Books 56