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7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

280 Group

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

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Product Marketing Manager Salary [2021 Data]

280 Group

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? Product Marketing Manager Salary for 2021.

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Strategic Roadmap Template

The Product Coalition

So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership.

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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes.

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Product Marketing Manager Salaries in 2022

280 Group

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . Product Marketing Manager Salary for 2022 .

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The Right Priorities for Your Roadmap

The Product Coalition

Roadmaps require massive prioritization. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. The same happens with your roadmap. Your roadmap must serve the company’s (business) goals , and therefore that’s where you need to start. Photo by Anete L?si?a

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Keeping the market in mind: What makes product marketing successful at Intercom?

Intercom, Inc.

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

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