Remove Leadership Remove Market Research Remove Product Marketing Remove Roadmap
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7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

280 Group

According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Product Management Marketing: A Guide for Building Successful Products

Userpilot

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

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What’s the REAL Cost of a Poorly Trained Product Management Team?

280 Group

The hard work starts early—from defining the target audience to conducting market research. Teams must ensure the product solves the right customer problems with all the right features and functionality, test and validate prototypes, and make a plan for production. Sink or Swim” is a Risky Strategy.

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Product management is a multi-faceted, complex process.

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How to Fuel the Right Culture for a Winning Product Team [+Webinar]

280 Group

To learn more in-depth about our full list of tips on fueling team culture, sign up for our upcoming webinar, 10 Keys to Unlocking a Winning Product Team. Product Leaders. Whether you are brand new to team leadership or have been leading a Product Management team for years, a product leader’s role is always tough.

Webinar 296
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Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.