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The Perfect World and the Real World of Product Research

The Product Coalition

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold.

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Scaling Customer Obsession In Your Organization, Part 3: Engagement

The Product Coalition

When a company is first starting out, one of its main goals is to find the right product-market fit. and actively engaging their customers to find that fit. But what happens once the fit is achieved? It’s also the right time to add a dedicated customer research leader. It’s a fair question.

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How to Use Product Analytics to Collect Targeted Customer Feedback

The Product Coalition

A key ingredient to build a better product is customer feedback. There are various ways to collect customer feedback that include customer surveys through sales executives, feedback forms, focused interviews, etc.

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Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Product Talk

Feature parity across desktop and mobile is rarely what customers need or want. If an organization wants to shift to product teams—teams empowered to drive outcomes —they need to structure their teams such that each team includes the necessary skills and abilities required to build and deliver customer value.

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Tips for Becoming a Head of Product

Roman Pichler

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But others find it hard to no longer be actively involved in making product decisions, regularly talking to users, engaging the stakeholders, and working with development teams.

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    Product management malpractice.    Stymied. 

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous.

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