The Secret PM Handbook
OCTOBER 9, 2018
When sales are not going well, company leadership might ask product management come in to help hit the numbers. We’ll start with some assumptions: Let’s assume your product solves a significant problem, better than alternatives, for a particular segment, and you have some successful customers. Follow the rules.
Amplitude
MARCH 11, 2020
Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. Then they solicit feedback from internal stakeholders to inform planning. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite.
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ProductPlan
FEBRUARY 15, 2022
With all this variation, how can future product operations professionals find jobs that best fit their skills and interests? Product managers face a firehose of customer data. And there are increasing calls for customer obsession and direct contact with customers. Getting familiar with data is key to success.
Product Innovation Educators
JANUARY 10, 2022
She has built products in industries including broadcasting, media, advertising, technology, government, consumer, robotics, and wine. My path to product leadership has been through entrepreneurship and product diseases. We’ve been taught to keep iterating until you find product market fit—just keep trying different things.
Gainsight
DECEMBER 23, 2019
On a recent webinar with one of our private equity partners, Gainsight CEO Nick Mehta shared an inspiring outlook on what’s to come in the year 2020 for customer success. This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. Number three is what we call “Customer Data Infrastructure.”
Mind the Product
AUGUST 20, 2018
Part of your product launch plan will include an initial sales forecast (or business case) to aid the initial provisioning of materials and inventory of the new product. Increased sales training, promotion, and product improvements are some of the actions to be considered. Cannibalization effects, intended or unintended.
Business of Software Conference
NOVEMBER 30, 2020
From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals. So, it starts with this, like, you have to kind of put yourself in the shoes of a customer.
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