Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. It would have been easy for Richard Branson to feel overwhelmed and out of his depth when he started a print magazine as a 16-year-old. Though he had experience in recruiting, sales and product, marketing was new ground for him. Who are you?
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