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B2B Product Manager August 2021

Product Management University

A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover.

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The Ultimate List of Product Experience Resources for 2022

Gainsight

Since 2021, we have seen more product-led hypergrowth than in years past. According to an October 2021 Wired Magazine article titled “Earth’s Unicorn Population Is Exploding,” it was revealed that a record-breaking 264 companies were hitting “unicorn” status in the US, with VC investment hitting $240 billion. Product Analytics.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

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The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Then, they are upvoted and commented on; this helps everyone find out about features or products they would not have heard abut otherwise. It is very useful for conducting product launches, or simply testing an idea with the wider community. Josh Elman began as a Product Manager Intern about two decades ago.

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How Op-Eds Can Make Product Visibility Catch Fire

Pragmatic Marketing

Product marketers who care about maximizing awareness of their newest shiny widget (and convincing others to do the same) will possess every single one of these qualities. So how does a product marketer craft the perfect, shareworthy op-ed online? This is one of the biggest challenges for product marketers.