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It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success. TL;DR A product strategy is a high-level outline that shapes the development and management of a product. This service can be provided through support, training, consulting, and other value-added services.
Benefits of customer training software: Improved customer experience and customer satisfaction, better onboarding , reduced time to value , increased customer engagement , etc. Some of the must-have features of a good training platform include in-app guidance, self-serve resources, user segmentation , and gamification. Customization.
When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Product training for support teams differs greatly from sales and marketing.
When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Product training for support teams differs greatly from sales and marketing.
These can take on the form of follow-up emails after a customer hasn’t used the product for a period of time or messages based on where customers “dead-ended” because they got stuck, confused, or discouraged. The post A Product Manager’s Guide to Building Customer Loyalty appeared first on. Customer Success.
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