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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

The good news is that many technical quirks tend to follow certain patterns that can be easily spotted—even by non-engineers. Here are four technical hiccups associated with corrupt event tracking data, how to spot them, and what to do about them. So why could that happen from a technical standpoint? Event stuttering.

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Data thinking vs. product thinking

Mixpanel

He’s been developing apps for almost as long as the App Store has existed—wearing every hat from full-time engineer to product manager, UX designer, founder, content creator, and technical cofounder. Gain insights into how best to convert, engage, and retain your users with Mixpanel’s powerful product analytics.

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How to be the go-to engineer for product analytics

Mixpanel

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date. Their interest lies exclusively in technical mastery. You can find many more examples here.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

It’s, therefore, essential for you, as a product manager, designer, or any kind of product stakeholder, to have a sophisticated understanding of how event tracking works so you can, well, know what’s happening in your mobile app. Event tracking is how you know what’s happening in your mobile apps.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

But since engineers and product folks tend to have such different values and perspectives, nuance is often lost in translation as the product team attempts to define stories and epics for engineering. Engineers are technical. Analytics, however, can help with this.

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Why it’s never too early to add product analytics to your app

Mixpanel

release becomes far more manageable. A larger lesson here is that taking user feedback at face value will only get you so far—even when you have so few users that you can comfortably manage speaking to each one personally. What happens next is that your official app launch pulls in more downloads than you ever could have imagined.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. But if you have hundreds of events and properties, that could amount to many engineering hours and thousands of lines of code.