PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

MAY 13, 2021

Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Product Innovation Educators

APRIL 29, 2024

Successful product innovation is challenging because it doesn’t just happen by accident. Your competency with these concepts in the Body of Knowledge helps equip you to turn this around and be more successful creating products customers love and that generate revenue for your organization.

User Testing 117

User Testing Product Research Research Software Finance 117

Mixpanel

MAY 9, 2024

Here are a few real-world examples of how our customers have used the product insights they gained from Mixpanel to help them launch new products and features, grow their market share, and even determine product-market fit. Using product launch analytics will help you do that.

Data Visualization 52

Data Visualization Analytic Tools User Testing Research Software 52

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Conducting market research and competitor analysis.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105