Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 83

Product Research Data Visualization User Testing Research Software 83

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 85

Research Software Analytic Tools Feedback Software User Testing 85

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

Research Software 96

Research Software Feedback Software User Testing Product Research 96

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

Vision 300

Vision User Testing Research Software Product Research 300

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Research Software 82

Research Software Strategy Customer Experience User Testing 82

Mind the Product

FEBRUARY 10, 2017

Still, the right conference can be a great way to meet contacts if you have the budget and time to attend them. However, tools like Zintro offer a more cost-effective alternative for finding consultants who can help you with market research. Survey the Market. It gets me outside my current users for a reasonable price.

User Testing 70

User Testing Market Research Product Research Research Software 70

Userpilot

DECEMBER 7, 2023

Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies. You can then tailor your marketing campaigns to match those needs or use that knowledge to personalize and improve the customer experience.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Research Software 92

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 84

Product Research User Testing Research Software Feedback Software 84

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 93

Feedback Software User Testing Research Software Customer Feedback 93

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are examples of market gaps?

User Testing 91

User Testing Data Visualization Feedback Software Research Software 91

The Product Coalition

MARCH 13, 2023

The process involves identifying the target audience, understanding their needs, and developing a product that meets those needs. Effective product development requires a clear understanding of the market, competitive landscape, and customer needs. This research helps to identify potential opportunities for new products.

User Testing 138

User Testing Product Research Development Customer Feedback 138

ProductPlan

APRIL 25, 2024

Through thorough market research, user feedback, and iterative development cycles, individual product teams enable educational institutions to tailor their services and technologies to the specific needs of their diverse stakeholders.

Education 52

Education Research Software Analytic Tools Feedback Software 52

The Basics of Product Management

JUNE 30, 2020

Then these strategies are a must know for every product professional. Product Feedback Loop – Strategies. There are many strategies that a product team can use to get real and useful feedback on their products. The following strategies are all equally important. Market Research. Dogfooding. Conclusion.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Their technical expertise allows them to identify risks and develop effective mitigation strategies.

Analytic Tools 94

Analytic Tools Feedback Software Research Software User Testing 94

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83

Userpilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}? Market research survey. Did our product meet your expectations during the trial?

User Testing 75

User Testing Customer Feedback Product Research Feedback Software 75

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 77

Data Visualization Product Research Research Software Analytic Tools 77

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

Product Research 117

Product Research Data Visualization User Testing Customer Feedback 117

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 248

Agile Product Research User Testing Feedback Software 248

Sequent Learning

DECEMBER 20, 2023

They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements. Product managers act as the bridge between stakeholders, engineers, marketers, and other teams. Product Development and Roadmapping : Collaboration is the key.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. Prepare your team- align stakeholder expectations. Advertising.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Userpilot

OCTOBER 29, 2023

As a product or marketing manager , you’re probably getting an idea of how important willingness to pay is for SaaS businesses. WTP Influences the pricing strategy Customers’ willingness to pay affects how much a company can charge for a product. What techniques can you use for market research?

Research Software 95

Research Software Feedback Software Analytic Tools User Testing 95

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender.

Analytic Tools 85

Analytic Tools Research Software Feedback Software Product Research 85

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. This is crucial for developing products or services that have a strong market demand. Trends analysis in Userpilot.

Data Visualization 93

Data Visualization Product Research User Testing Analytic Tools 93

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. If the product doesn’t meet expectations, PMs are the front line taking the blame.

Technical Review 119

Technical Review Product Research User Testing Software Review 119

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. How to plan a successful product launch strategy?

Product launches 85

Product launches User Testing Product Research ChatGPT 85

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

MARCH 11, 2024

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research. This fosters a sense of community and friendly competition.

Research Software 106

Research Software Reporting Tools Artificial Inteligence Customer Experience 106

Userpilot

SEPTEMBER 20, 2023

Key responsibilities include setting out a clear product vision , building a product roadmap, organizing releases , and conducting continuous market research and analysis. They own the product strategy , specify its functional requirements, and manage releases. Conduct user and market research to identify unmet needs.

Reporting Tools 97

Reporting Tools Customer Experience User Testing Research Software 97

The Product Coalition

FEBRUARY 24, 2023

This can make it difficult for the CPO to develop a product that meets the needs of a specific customer segment and can lead to a product that needs to be better aligned with the market demand. I firmly believe in the saying, “culture eats strategy for breakfast”. What can be done? Communication, Communication, Communication.

Startups 117

Startups User Testing Feedback Software Customer Feedback 117

Userpilot

JANUARY 16, 2024

Task ChatGPT with identifying and formulating the best pricing strategy for your industry. A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers. ChatGPT performs market research.

ChatGPT 90

ChatGPT Data Visualization Onboarding KPIs Research Software 90

Revulytics

OCTOBER 2, 2018

Toby Martin is VP, Development and Strategy at Extensis , a developer of software and services for creative professionals and B2B workgroups. Our product teams use it constantly, even in sprint meetings. Its customer insights help us drive market research, which will lead to more effective marketing programs.

Data Visualization 71

Data Visualization Analytic Tools Research Software Development 71