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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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What is the Technical Product Manager Career Path?

The Product HQ

Are you looking for a technical product manager career path? Technical product managers don’t stay in the same positions forever. As you embark on a professional journey in the field of product management, you must familiarize yourself with the technical product manager career path.

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Essential SaaS Product Manager Skills

The Product HQ

SaaS product managers are crucial for an organization’s software-as-a-service business model to succeed. They are responsible for the product’s growth, development, and implementation. SaaS product managers must create a profitable and cost-effective plan for the SaaS company.

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Essential eCommerce Product Manager Skills

The Product HQ

Curious to learn about top eCommerce product manager skills? To flourish in a competitive industry like eCommerce, it is imperative to have an eCommerce product manager with the right skill set to drive your ecommerce business towards the right path. Looking to become an ecommerce product manager?

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16 Product Manager Skills For SaaS Product Management

Userpilot

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. PMs need to know how to use product analytics tools to gain actionable insights.

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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How to use Perplexity in your PM work

Lenny Rachitsky

Subscribe now Chatbot tools like ChatGPT and Perplexity are quickly becoming de facto co-pilots for product managers. And 85% are using one weekly 🤯 Robert Bye, a PM at Figma, shared a common sentiment: When was the last time a new tool went from non-existent to daily use for the majority of product managers?