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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Customer service data to spot common problems in your service, analyze common queries, and predict customer behaviors and trends.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

In the coming year, 55% of support leaders are increasing their spend on technology to scale their efforts. Below we dive into each of the five key trends from our research. A technology-driven playbook emerges. In fact, 55% of support leaders plan to increase their spend on technology in the coming year.

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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

A market segmentation survey is a market research tool. Userpilot is a product growth platform with advanced segmentation features. A segmentation survey is a form used to categorize customers or a market into groups based on shared characteristics. Does your location restrict access to technology?

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews.