Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 85

User Testing Data Visualization Feedback Software Research Software 85

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 89

Data Visualization Customer Feedback Customer Experience User Testing 89

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 84

Customer Feedback User Testing Feedback Software Data Visualization 84

Userpilot

SEPTEMBER 20, 2023

Cost plus pricing isn’t a good fit for SaaS due to the difference in the value it can provide and the low costs it takes to produce. You can use cost-plus pricing in your value proposition to build trust with potential customers by informing them that you’ll never charge more than a certain percentage.

User Testing 85

User Testing Research Software Software Review User Friction 85

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 85

User Testing Customer Feedback Feedback Software User Friction 85

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Next up, you need to validate the idea before you start writing code.

User Testing 87

User Testing Feedback Software Research Software Product Research 87

Userpilot

JANUARY 17, 2024

If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth.

Feedback Software 87

Feedback Software Research Software Analytic Tools User Testing 87

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 129

User Testing Research Software User Friction Customer Experience 129

Userpilot

JULY 5, 2022

What is a customer service gap and how do you close it? If you’re looking for a customer service gap definition, you are at the right place. We’ve prepared a comprehensive guide on this topic so that you will find all answers at once: what the customer service gap stands for. 5 strategies for closing the customer gap.

Feedback Software 84

Feedback Software User Testing Research Software Customer Feedback 84

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Gather user feedback and identify improvements.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. What is Micromarketing?

Research Software 80

Research Software User Testing Strategy Customer Experience 80

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Loom uses onboarding checklists to encourage users to get fully activated.

Feedback Software 84

Feedback Software Research Software Product Research User Testing 84

Userpilot

MAY 30, 2024

TL;DR A customer feedback loop is a process where feedback from users is collected, analyzed, and applied to improve a product. Implementing a customer feedback loop helps you identify and address customers’ needs. This boosts customer satisfaction and fosters loyalty and trust. The product feedback loop.

Product Research 71

Product Research Feedback Software Feedback Loop User Testing 71

Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. Among other benefits, they help you: Collect customer feedback with minimal effort : Imagine a quick, bite-sized snack instead of a full-course meal. Micro surveys are like that for customers. Create user onboarding flows code-free.

User Testing 69

User Testing Product Research Customer Feedback Feedback Software 69

Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. It shows what you can do for them and why they should pick your solution.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. This improves customer experience and increases conversion rates. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Next, create user personas. User persona example.

Research Software 78

Research Software Feedback Software User Testing Reporting Tools 78

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product management involves analyzing user experience , so a product manager needs to be able to use a range of techniques to do it effectively. Product manager skills: market research.

Analytic Tools 82

Analytic Tools Research Software Data Visualization Product Research 82

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. The Ultimate In-App Feedback Strategy ?? The Ultimate In-App Feedback Strategy ??. Don’t you agree? Sounds sweet, right? What you can expect ??????

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Are you ready for the deep dive?

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue.

Feedback Software 82

Feedback Software Research Software User Testing Product Research 82

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Evaluate the impact of your product and marketing strategies in increasing customer satisfaction.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

AUGUST 20, 2023

Here are the steps usually implemented in the Build phase: Conduct market research and define your target audience. Follow these steps in the Measure phase: Choose metrics to measure the success of your launch, such as customer acquisition cost , activation rate , PMF , NPS score , and CSAT score.

User Testing 73

User Testing Feedback Software Product Research Research Software 73

Userpilot

AUGUST 15, 2023

A product launch plan provides structure to your launch, enabling you to prioritize resources, prepare for every possibility, and reach potential customers. Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The post-launch phase is all about user onboarding.

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MAY 17, 2024

TL;DR A product feedback tool is software designed to simplify the process of gathering, organizing, and analyzing user feedback. While they all serve the same purpose, product (or customer) feedback tools come in different categories, depending on the specific problem they solve. which you can quickly customize and use.

Feedback Software 52

Feedback Software Data Visualization Analytic Tools Research Software 52

Userpilot

SEPTEMBER 29, 2022

Product value is how well your app helps customers achieve their goals compared to competitors. The value proposition is the summary of the positioning strategy. It highlights the benefits of the product and its advantages for the prospective customer. Check if you’re targeting the right customers. Book the demo !

User Testing 85

User Testing Product Research Feedback Software Analytic Tools 85

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Innovatemap

OCTOBER 9, 2020

No matter the industry, companies are scrambling to overcome obstacles related to the pandemic, whether the issue is falling customer numbers, a lack of inventory, or something else. Do you find there aren’t existing tech solutions that address your specific pain points? Many companies have time now. Innovation requires time.

Research Software 45

Research Software Technical Review Customer Experience User Friction 45

Userpilot

JANUARY 9, 2023

Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Customer and market research that goes into building product personas also drives feature development. Stay on track with product strategy and vision. Remove bias from your product decisions.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. Our beliefs about them have mostly held up, except the big one of them being our primary customers. We didn’t really know how they got work done or what their pain points were.

Product Research 89

Product Research User Testing Customer Experience Research Software 89

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. They blend strategy and creativity in their user-friendly designs.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Check out our list! Are you ready to jump in?

Feedback Software 62

Feedback Software Analytic Tools Research Software User Testing 62