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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

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517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

Mike emphasizes that this isn’t about rushing through the process – it’s about using AI tools to accelerate the research and analysis phases so teams can spend more time on creative problem-solving and validation. This allows for immediate testing and validation of the user experience.

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513: What product leaders need to know about making new product development work – with Jack Hsieh

Product Innovation Educators

Market Research Jack emphasizes that market research remains the most important skill for product managers. Modern approaches include: Advanced Research Technologies Eye tracking for user experience studies AI-powered customer insight analysis Predictive analytics for market trends Sensory analysis techniques 6. .”

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service.

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12 Best NPS Software and Survey Tools to Consider

Userpilot

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. Qualtrics is a highly robust experience management platform. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels.

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AI and Product Strategy

Roman Pichler

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

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Special: The 7 Knowledge Areas of Product Mastery in 2025 – with Chad McAllister, PhD

Product Innovation Educators

These knowledge areas include product innovation management, strategy, portfolio management, process, design and development, market research, and culture and teams. Market Research Market research is crucial for understanding customer needs, market trends, and competitive landscapes.