Gainsight
DECEMBER 21, 2022
Digital as Strategy. They will start applying digital strategies even to high-touch motions, freeing up time for higher-value activities. New hires will combine CS skills, marketing techniques, and data orientation, so their businesses do more with less. Digital CS will be core to every company’s playbook. Digital Hub.
Mironov Consulting
OCTOBER 19, 2022
2] Overflow or Special Project Teams Overflow or Special Project Teams tend to be pushed from the Sales/Go-To-Market side of the organization out of general frustration with perceived Engineering (and Product) throughput or velocity problems. Here’s my thinking. [1] Queue the finger-pointing.
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ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.
ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.
Userpilot
OCTOBER 26, 2023
For ClearPoint Strategy , a good ROI sits at around 20%. TCO includes not only the initial purchase or development costs but also ongoing expenses like licensing, support , training, maintenance, and upgrades. That’s because the numbers will vary from industry to industry or product to product.
Mind the Product
NOVEMBER 30, 2017
A customer can object if their details are being used for direct marketing, or if they have legitimate grounds to object on how their data is being processed. They will have worked with everyone in the organisation – the finance teams, customer support, marketing, tech, and growth. How Will GDPR Affect Your Customers?
The Product Coalition
NOVEMBER 14, 2018
Marketing (product, social, brand, communications, etc.) Services (customer support, training, etc.) Then you look at some of the activities a PM is responsible for or is heavily involved in: Product vision (strategy, roadmap, MRD, PRD, POR, etc.) Marketing collateral (presentations, training materials, sales guides, etc.)
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