Roy Madden
JANUARY 29, 2021
It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas.
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. How do they describe the category? What features are most appealing?
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The Product Coalition
JANUARY 15, 2019
Many of these will surely make for good investments (have made some myself), but, as explained below, their effect on the startup zeitgeist at large concerns me. The lean startup method , once admittedly and unwisely elevated to “necessary and sufficient” status (it’s merely necessary, not singularly sufficient?—?more
ProductPlan
NOVEMBER 9, 2022
Planning four to five months in advance is fairly typical for startups and web-based products. Identify launch scope and messages. The product may be baked, but marketing messages may get refined until much closer to launch as more beta feedback and A/B testing results come in, and the final target and buyer personas get defined.
Intercom, Inc.
MAY 14, 2018
Messaging: Ignore at your peril. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% Engagement.
Innovatemap
SEPTEMBER 29, 2020
The science is in the ironic but consistently proven, product marketing theory that messaging to a smaller group of people with more specific needs and wants will produce more, better-qualified, leads. . From there, they can craft messages and stories that speak directly to the unique value their company can provide those personas.
Intercom, Inc.
FEBRUARY 1, 2018
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. The role that started me on this path was joining a very small startup a little over a decade ago, Climate Corp.
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