Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation.
Roy Madden
JANUARY 29, 2021
It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process.
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The Product Coalition
JANUARY 15, 2019
Many of these will surely make for good investments (have made some myself), but, as explained below, their effect on the startup zeitgeist at large concerns me. The lean startup method , once admittedly and unwisely elevated to “necessary and sufficient” status (it’s merely necessary, not singularly sufficient?—?more
The Product Coalition
FEBRUARY 1, 2016
When working with some beta customers, it seems normal to give them a decent discount for being early adopters, but this also gives you the opportunity to include some commercial commitments that to provide you with customer case studies or success/value metrics that could be used in potential white papers or presentations.
eG Innovations
MARCH 22, 2019
From an administrator’s perspective, they can use Active Directory Group Policy scripts to push Receiver updates to the user devices as part of the startup/shutdown of AD GPO. Download White Paper: Key Considerations for a Citrix Monitoring Solution. This is a lot of work. Updating Citrix Receiver on end-user devices.
Innovatemap
SEPTEMBER 29, 2020
For startups, the burden of both is on the head of marketing . Due to the nature of startups (small teams, limited funding, everyone gets it done, scrappy), the responsibilities of product marketing and demand generation frequently fall on a single person. Customer pains should show up in Google Search Ads.
ProductPlan
NOVEMBER 9, 2022
Planning four to five months in advance is fairly typical for startups and web-based products. Web pages, white papers, slide decks for sales, advertisements, and sell sheets are all assets that help tell the product story and complement each other. Plan well in advance. Create content.
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