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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Choose one, ensuring it can easily connect to any data sources you have (be that lead generation forms, or existing data sets) and also ensure that it can integrate with any outbound marketing tools you may have like MailChimp.

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Top 10 AWS Services Explained With Use Cases

eG Innovations

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. A recent survey estimates that AWS is the largest cloud service provider and accounts for 32% of the worldwide cloud services market.

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Feedly is hiring a VP Marketing

Roy Madden

It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process.

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The Art and Science of Marketing: How Product Marketing and Demand Generation Should Work Together to Optimize [Spend]

Innovatemap

While product marketing has traditionally favored an empathetic approach that prioritizes beautiful visuals, customer insights, and storytelling, demand generation makes a case for the science side of marketing, favoring A/B testing and analytics. For startups, the burden of both is on the head of marketing .

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The Little Things

The Product Coalition

Many of these will surely make for good investments (have made some myself), but, as explained below, their effect on the startup zeitgeist at large concerns me. The lean startup method , once admittedly and unwisely elevated to “necessary and sufficient” status (it’s merely necessary, not singularly sufficient?—?more

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

There are three main aspects to sales: Planning, Selling, and Tools. This talk from Stephen Allott takes you throught the journey of planning for success and which rules and tools can help and hinder your organization. Stephen Allott (Seedcamp) – Rules & Tools For Scaling Software Sales from Business of Software Conference.

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Making Your Life Easier with Citrix Receiver Version Usage Reporting

eG Innovations

Citrix Receiver (now renamed as Citrix Workspace app) is client software that is bundled with Citrix Virtual Apps and Desktops and allows client devices to connect to various virtualization services offered by Citrix. Or, can use any third-party patch management tools to push out the updated software to all devices.