Data Visualization Product Research Startups White Paper 
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Meet your target users and get feedback.
Roy Madden
JANUARY 29, 2021
It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas.
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The Product Coalition
JANUARY 15, 2019
Even the best thought-out plans must be routinely tested & tweaked to retrofit strategy to reality. More & more early-stage capital is going into pre-product companies. The lean startup method , once admittedly and unwisely elevated to “necessary and sufficient” status (it’s merely necessary, not singularly sufficient?—?more
Innovatemap
SEPTEMBER 29, 2020
Product marketing and demand generation have long found themselves on opposing sides of marketing teams. Product marketing art vs demand generation science. Product marketing is the foundation for all marketing, and you need a solid foundation to set the rest of your marketing team up for success.
eG Innovations
NOVEMBER 19, 2021
Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. A recent survey estimates that AWS is the largest cloud service provider and accounts for 32% of the worldwide cloud services market.
The Product Coalition
MARCH 9, 2020
A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We lack four or five beta users kicking the stuffing out of our proto-product, stumbling through installation and incomplete UI.
Intercom, Inc.
FEBRUARY 1, 2018
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. The role that started me on this path was joining a very small startup a little over a decade ago, Climate Corp.
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