Intercom, Inc.
JUNE 22, 2020
In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Onboard new users. Promote stand-out features.
The Product Coalition
MARCH 3, 2023
Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.
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Userpilot
MARCH 23, 2023
The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Once a lead converts, their name, email, or other details are collected.
Userpilot
FEBRUARY 4, 2022
We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.
Intercom, Inc.
DECEMBER 6, 2019
For example, they can be used to help onboard new users and help them get maximum value from a product, so they’re more likely to stick around and become paying customers, to notify customers about special promotions that will likely be relevant to them (based on user behavior trends), or to congratulate customers when they hit key milestones.
Product Bookshelf
FEBRUARY 21, 2017
Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.
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