The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Once a lead converts, their name, email, or other details are collected.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS . Ready to get started? .

Reporting Tools 99

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 99

Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product management and customer success typically looks like for SaaS . Ready to get started? .

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Gamifying onboarding.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94