The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

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The Product Coalition

DECEMBER 9, 2019

You might use goals in your yearly and quarterly company strategy, your positioning, mission statement, company culture guide, financial projections, and other crucial business documents and initiatives. To make goals actionable, they need to be broken down into objectives and KPIs (key performance indicators). M easurable?—?Make

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Onboarding KPIs Outbound KPI Software Review 78

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. This will help you measure loyalty, spot trends, and drive product-led growth.

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Analytic Tools Data Visualization Customer Experience Reporting Tools 97

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

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Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

AUGUST 31, 2023

As more customers are acquired, the company’s revenue stream expands, enabling it to invest in product development, innovation, and scaling operations. As the user base grows, the company gains valuable insights into different customer needs and preferences, which can inform product enhancements.

Research Software 104

Research Software Feedback Software Analytic Tools User Testing 104

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.

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Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Spending $300 to acquire customers for a $99 product isn’t economical. Some industries are used to PowerPoint sales presentations, handheld onboarding and onsite training.

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Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. Paul Adams , SVP of Product, summarizes the power of messaging. Our first pitch deck. Writing our story.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS . Ready to get started? .

Reporting Tools 85

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 85

Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product management and customer success typically looks like for SaaS . Ready to get started? .

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Gamifying onboarding.

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Analytic Tools Feedback Software Data Visualization Marketing 82

Userpilot

MAY 2, 2022

NPS surveys offer one way to calculate your company’s NPS score, measure user sentiment , and understand how likely your users are to recommend your product to their friends. We will dig into its features, pricing, the creation process, and better alternatives. A high NPS score means more satisfied customers and low churn rates.

Feedback Software 96

Feedback Software Product Research Data Visualization Reporting Tools 96

Intercom, Inc.

JULY 19, 2021

With the addition of custom chatbots and automation to make your support workflow even more efficient and productive, conversational support allows you to supercharge your support and find the perfect balance between team efficiency and a great customer experience. Teams that benefit: Sales, marketing, customer success.

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Gainsight

DECEMBER 23, 2019

This is a transcript of a really valuable panel featuring Jason Lemkin , Christina Shen , Adam Strong , and April Oman. Prior to that, Adam held executive roles at Yesmail for over nine years, heading customer experience, product dev, and technology services teams. How complicated is your product? Adam Strong: Thank you.

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Customer Experience Onboarding KPIs User Friction Data Visualization 52

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. Content Marketing. in revenue in 2020.

Research Software 76

Research Software User Testing Outbound Marketing 76

Intercom, Inc.

MARCH 10, 2020

But as we consider how we take our customer support fully remote, we are rethinking how we would use our workflows, automation tools, and day-to-day rituals to protect our team dynamics and productivity. Along with metrics, our values will help the team keep a positive “business as usual” mindset. Actively used team values.

Customer Experience 220

Customer Experience Customer Feedback User Testing Feedback Software 220

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). Happy customers are those who are using your product only because they like it. Let’s get started.

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Feedback Software Customer Experience User Testing Research Software 54