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How to make CX less ‘squishy’ and more data-driven

Gainsight

Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. It’s important that both teams are aligned in terms of the conversations and outcomes they are discussing with customers. in the spotlight.

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How to Survive the Hardest Part of Product Management by Janna Bastow

Mind the Product

We all come to product management from different backgrounds, but one thing that has long been true and is only just starting to change, is that when we start this job our training generally consists of Googling. It’s interesting then to contrast our approach to training with other job roles. But the training was intense!

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.

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The Great Silence

The Product Coalition

Without this fundamental and constant interaction with the customer, it means we are left with these blind ‘tyrants-in-training’ in the teams whose primary responsibility is to make decisions, with little context of the customer, and worse, without the power to make choices without endless debates across the organisation.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Thank you very much for having me, Rebecca. Yeah, absolutely.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Thank you very much for having me, Rebecca. Yeah, absolutely.