Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

Research Software 81

Research Software Strategy Customer Experience User Testing 81

Userpilot

OCTOBER 15, 2023

But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? While a growth marketer emphasizes experimentation to drive growth and bolster retention, a product marketer centers on activation and adoption. This article will help answer that exact question.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization User Testing 97

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Our favorite product management blogs.

Blog 93

Blog Analytic Tools Research Software Feedback Software 93

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

FEBRUARY 15, 2024

In this article, we’ve compiled our favorite software and conducted an in-depth review for each, highlighting their main analytics features and pricing. Userpilot is a digital adoption platform (DAP) that fosters product growth through a variety of product analytics tools , including funnel analysis, among other useful features.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Reporting Tools 92

Userpilot

MARCH 25, 2022

While there are multiple success metrics that vary in importance from one business to the other, certain metrics are generally accepted as indicators of success. The best test of your SaaS management teams is arguably how well they are able to sustain high shareholder returns as the company grows.

Feedback Software 92

Feedback Software Onboarding KPIs Customer Experience User Testing 92

Userpilot

OCTOBER 1, 2022

In this article, we’ll be discussing top strategies to optimize your user funnel, as well as 3 tools to help you do a funnel analysis to boost retention. A user funnel represents the customer journey from first finding out about your product, to becoming a paying customer and then a brand advocate. Dave McClure’s Pirate Metrics.

Analytic Tools 85

Analytic Tools Feedback Software Customer Experience User Testing 85

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Research Software 92

Userpilot

MARCH 26, 2024

Crazy Egg – the best digital analytics tool for A/B testing. Optimizely – the best digital analytics tool for multivariate testing. Businesses can take this data to adapt their marketing campaigns , strategies, or capital allocation toward more effective solutions. Path analysis.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

Crazy Egg – the best digital analytics tool for A/B testing. Optimizely – the best digital analytics tool for multivariate testing. Businesses can take this data to adapt their marketing campaigns , strategies, or capital allocation toward more effective solutions. Path analysis.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

Crazy Egg – the best digital analytics tool for A/B testing. Optimizely – the best digital analytics tool for multivariate testing. Businesses can take this data to adapt their marketing campaigns , strategies, or capital allocation toward more effective solutions. Path analysis.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

Crazy Egg – the best digital analytics tool for A/B testing. Optimizely – the best digital analytics tool for multivariate testing. Businesses can take this data to adapt their marketing campaigns , strategies, or capital allocation toward more effective solutions. Path analysis.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

Crazy Egg – the best digital analytics tool for A/B testing. Optimizely – the best digital analytics tool for multivariate testing. Businesses can take this data to adapt their marketing campaigns , strategies, or capital allocation toward more effective solutions. Path analysis.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

OCTOBER 4, 2022

Growth loops are a compounding growth strategy where the user fuels future growth by reinvesting their outputs into new inputs for the next growth cycle. The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ).

Customer Experience 96

Customer Experience User Testing Onboarding KPIs Software Review 96

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

FEBRUARY 21, 2023

If you've searched for this comparison, you're probably looking for a tool that will help you gain actionable insights to drive your product growth. Whether looking for an alternative to your existing tool or setting up product analytics at your organization, we're here to help. Let's jump right into it!

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

MARCH 26, 2020

To translate this metaphor into the churn situation in SaaS – if you tackle churn with discounts, you’re simply undermining the value of your product in the eye of the customer. They still see your product as an unnecessary expense (albeit now lower) and will – at some point – cancel anyway. What happens next?

Analytic Tools 104

Analytic Tools Research Software Customer Experience Onboarding KPIs 104

Userpilot

SEPTEMBER 5, 2022

As I’m writing this post, 76,942 employees in tech startups have been laid off due to the recession in 2022 alone (according to Layoffs.fyi Tracker). After some epic tech startup fails in the recent months , the VCs clearly stopped believing in the ‘unicorn dreams’. Which metrics are the most important?

Product Research 52

Product Research Customer Experience Feedback Software Research Software 52

ProductPlan

SEPTEMBER 13, 2022

Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders. Killer features for niche markets.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

The Product Coalition

JULY 30, 2020

I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. Even though the article is intended for entrepreneurs, it could also provide fundamental insights to product managers who are tasked to improve metrics in a marketplace.

Customer Experience 78

Customer Experience Product Research Onboarding KPIs Research Software 78

Userpilot

JUNE 16, 2021

Creating the perfect SaaS product is useless if no one uses it. This is why product teams strive to find the right user adoption strategy. But fear not, to help you pick the best solution for your product team, we’ve tried a bunch of user adoption tools for SaaS and picked the 3 best tools. Table of Contents.

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience User Testing 52

Userpilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Userpilot

JULY 20, 2022

Would you like to know when product managers should use it and how? Quality Function Deployment (QDF) is a framework that helps teams translate customer requirements into technical requirements, and design the product and processes needed for its development. At the Product Development stage, teams decide on the features to build.

User Testing 96

User Testing Feedback Software Customer Feedback Customer Experience 96

Userpilot

FEBRUARY 17, 2022

If you’ve read Teresa’s Torres book, Continuous Discovery Habits , you’re probably familiar with her continuous discovery framework for building better products that are actually guided by user feedback. What is actually the “product role” in a startup? Product-led growth.

Product Research 91

Product Research Framework User Testing Research Software 91

Userpilot

JULY 20, 2021

Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. I also worked with numerous tech startups and even built and run companies myself. These will truly be successful market fit products.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

SEPTEMBER 22, 2021

Engaged users are receiving repeated value in your SaaS leading to increased product adoption, retention, and more revenue. Personalized onboarding can reduce churn by keeping users highly engaged. Analytics can guide your content strategy decisions both in-app and on other channels like social media.

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization Reporting Tools 89

Mixpanel

JULY 27, 2020

If you’ve ever sampled a perfume before buying the bottle, taken a car for a test drive before signing the paperwork, or savored a wine tasting before stocking your basket, you’ve experienced the power of product-led growth. Understanding the value of your product. Let’s dive in!

Research Software 86

Research Software User Testing Onboarding KPIs Product Research 86

Intercom, Inc.

APRIL 5, 2018

I didn’t have to touch product, it didn’t require any money, and I really felt like there was a cool story to tell. Product people – engineers, designers – sometimes view marketing as this side thing that’s not really necessary. Adam: One thing people are always curious about is how a startup got its first users.

Customer Experience 223

Customer Experience User Testing Customer Feedback Analytic Tools 223

Andrew Chen

AUGUST 8, 2022

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. Paid marketing programs created a CAC of $233-388 for a $99 product. Why did this make sense for them? Big bang launch at a tech conference.

User Testing 94

User Testing Customer Experience Onboarding KPIs Technical Cofounder 94

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.

User Testing 111

User Testing Weak Development Team Onboarding KPIs Customer Experience 111

Mind the Product

NOVEMBER 19, 2019

Fewer than 10% of startups survive and grow into large companies and, for every time growth is done right, there are 100 ways it could have been done wrong. Here, I’d like to share the lessons I’ve learned from my years working as a product manager, focused on growth. As a young startup, we celebrated this milestone.

User Testing 112

User Testing Customer Experience Onboarding KPIs Branding 112

Userpilot

JANUARY 31, 2023

If there’s one critical skill for product managers to nail, it’s customer activation. In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboarding tools , and techniques, and tangible examples to learn from.

Analytic Tools 92

Analytic Tools Feedback Software Research Software Data Visualization 92