The Product Coalition

MARCH 3, 2023

Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience. It’s about Customer-Led Growth. It’s all the above simultaneously.

Customer Experience 130

Customer Experience Customer Feedback User Testing User Friction 130

Intercom, Inc.

AUGUST 16, 2022

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing. Now is the time for support leaders to level up previous support strategies and adopt new tactics. What does it mean to support customers in context?

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Lead becomes a customer, and the original source is credited.

Analytic Tools 97

Analytic Tools Data Visualization Customer Experience Reporting Tools 97

Intercom, Inc.

NOVEMBER 17, 2022

She had a deep understanding of their processes and pain points and knew how to build software that would help them thrive. In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

UX Studio: Product Management

JULY 29, 2021

Especially as you progress towards more influential positions. You can’t just expect other managers and executives to understand why user research is so important and how it can be a profitable investment. . This traffic converts into first-time users or customers. It’s that simple. Revenue is the goal. Conclusions.

Research Software 110

Research Software User Testing Product Research UX 110

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Research Software 104

Research Software Feedback Software Analytic Tools User Testing 104

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. What is the product-led growth strategy?

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization User Testing 95

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. Just in brief, how big should you scale your Customer Success team? CS: So April is a veteran in the customer success space and has over 10 years of experience in SaaS companies.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

ProductPlan

MARCH 7, 2019

All of this while aligning the strategy of the executive team with specific product releases and features. A compelling roadmap can inspire the company and set a positive tone for the future. And when shown to customers, a roadmap can either help close a deal by painting a bold vision of the future, or leave your audience unimpressed.

Roadmap 71

Roadmap Technical Review Development Team Review Presentation 71

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 76

Research Software User Testing Outbound Marketing 76