9 essential sales steps you need to grow your SaaS startup
Intercom, Inc.
NOVEMBER 20, 2018
It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Are they keen to test it out? The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. Iterate the product based on feedback.
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